Revival and Reinvention: Da Vinci California in the Modern Era

After decades as a cult favorite and a prized name among vintage collectors, Da Vinci California is proving that true style doesn’t fade — it evolves.

Today, under the vision and dedication of Lena Hermansson, Da Vinci is experiencing a thoughtful revival. This isn’t just a nostalgic reboot — it’s a mission to restore a piece of California’s cultural history and make it resonate with a new generation hungry for authenticity.

What makes this revival special is what hasn’t changed: Da Vinci’s DNA remains rooted in the same mid-century soul that once dressed poolside icons, Hollywood crooners, and neighborhood legends. Each new piece is designed to honor that spirit — iconic camp collar shirts, clean lines, bold yet wearable panels, and fabrications that feel both classic and modern.

But Da Vinci in the modern era is more than reissues of the past. The brand is expanding its line thoughtfully with collections like Da Vinci Blue Collar, a tribute to everyday American workwear reimagined with a West Coast twist, and Da Vinci New Vintage, which nods to heritage shapes but with fresh color palettes and premium fabric blends that stand up to daily wear.

Behind the scenes, Lena has made it her mission to work with people she loves and respects — talented souls who understand the power of heritage and storytelling. One perfect example is Micah Smith, the face of Da Vinci’s modern visuals and someone Lena has known and trusted since the mid-90s.

The entire Virgoan Wish team — the heartbeat behind this comeback — has been carefully built around each member’s unique strengths. It’s a small family of people united by loyalty, creativity, and the determination to build not just a brand, but a legacy that uplifts everyone involved — and contributes to the future spirit of Los Angeles itself.

This revival is powered by more than product — it’s about community. Through social media, trade shows, and the Da Vinci Chronicles blog, the brand invites old fans and new to rediscover what made Da Vinci iconic — and to shape what it means for the future.

There’s no gimmick here. Just a brand with roots deep enough to matter and a vision focused enough to last. Because true style isn’t just worn — it’s passed down.