The Birth of Cool: Da Vinci and the Rat Pack Era
Rewind to the 1950s, where Hollywood legends made the Da Vinci shirt an icon.
In the golden glow of mid-century Hollywood, few things defined cool like the Rat Pack. As Frank Sinatra, Dean Martin, and Sammy Davis Jr. crooned, laughed, and smoked through Las Vegas nights, their style was as influential as their sound. Central to that effortless swagger? The Da Vinci California shirt.
Founded in 1952 in Southern California, Da Vinci California quickly became known for its signature camp collars, bold color-blocked panels, and elevated casual feel. Whether lounging poolside at the Sands or stealing the spotlight onstage, stars wore Da Vinci as a badge of laid-back sophistication. The brand was more than fashion—it was a cultural statement. Wear the Lifestyle.